Heart health is the UK’s biggest health worry

A quarter of under 45s worry more about their heart health than cancer!

A new survey has shown that over a third (33.4%) of the UK population are worried about their heart health. Surprisingly almost a third (32%) of those most concerned about their heart health were under 45!

Dr Hilary Jones says, “The role of blood clots and blood components in cardiovascular health is less clear to patients than the role of cholesterol, but I would suggest no less important.  More people now recognise that cholesterol furs and causes narrowing of the arteries, but they do not understand that it is the thrombus or blood clot, caused by platelet aggregation (getting sticky) that causes potentially fatal heart attacks and strokes.”

Inspired by the Mediterranean diet, Sirco contains Fruitflow, a natural ingredient from tomatoes that helps maintain smooth platelets which contribute to a healthy blood flow and is proven to work within 1 ½ -3 hours of drinking. As an added benefit a glass of Sirco also counts as one of your five a day!

Pharmacologist Steve Morrison, Chief Executive of Provexis UK Ltd, comments; “Even the fittest amongst us shouldn’t take heart health for granted. Many people now understand the role that cholesterol plays in keeping our hearts healthy, but very few are aware that blood clots and blood flow play an equally important role.”

“The good news is that Sirco provides us with a scientifically proven product that helps keep the blood flowing healthily and can help to maintain a healthy heart and cardiovascular system. As part of a healthy diet and lifestyle, Sirco with Fruitflow can offer a simple, natural way to maintain heart health.”

Fruitflow is the first and only ingredient to receive scientific substantiation for a heart health claim from The European Food Safety Agency (EFSA)**. Many other functional ingredients, have yet to be successful in receiving such acknowledgement.